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'Google''' is an American multinational technology company specializing in [[Internet]]-related services and products, including online advertising technologies, search engine, cloud computing, software, and hardware. It is considered one of the most influential companies in the technology sector and is a subsidiary of [[Alphabet Inc.]], its parent company since 2015. Google's mission statement is "to organize the world's information and make it universally accessible and useful.
== Introduction ==
'''Google''' is a multinational technology company specializing in [[Internet]]-related services and products. Founded in 1998 by [[Larry Page]] and [[Sergey Brin]] while they were Ph.D. students at [[Stanford University]], Google has grown to become one of the most influential companies in the world. The company is best known for its [[search engine]], which processes billions of queries daily, but it also offers a wide range of products, including [[Google Cloud|cloud computing]], [[Google Workspace|productivity software]], [[Android (operating system)|mobile operating systems]], and [[Google Ads|advertising technologies]]. Google is a subsidiary of [[Alphabet Inc.]], a holding company created in 2015 to better manage its diverse business interests.
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Google's mission statement, "'''to organize the world's information and make it universally accessible and useful'''," reflects its broad ambitions in technology and data management. The company has played a pivotal role in shaping the modern internet, from pioneering advancements in [[machine learning]] to developing open-source software like [[Chromium (web browser)|Chromium]] and [[TensorFlow]]. With offices in over 50 countries and a workforce exceeding 150,000 employees, Google continues to expand its influence across multiple industries.


== History ==
== History ==
Google was founded in September 1998 by [[Larry Page]] and [[Sergey Brin]] while they were Ph.D. students at [[Stanford University]]. The company's origins trace back to their research project on a search engine algorithm called [[PageRank]], which analyzed the relationships between websites to determine their importance. Initially named "BackRub," the project was later renamed "Google," a play on the mathematical term "[[googol]]" (the number 1 followed by 100 zeros), reflecting the founders' ambition to organize vast amounts of information on the web.
=== Founding and Early Years ===
Google traces its origins to a research project by Larry Page and Sergey Brin in 1996. Their work focused on developing a more efficient [[web search]] algorithm, which they initially named "BackRub" due to its reliance on [[backlink]] analysis. By 1997, they renamed the project "Google," a play on the word "googol," representing the vast amount of data they aimed to index. The domain name "google.com" was registered on September 15, 1997, and the company was officially incorporated on September 4, 1998, with an initial investment of $100,000 from [[Andy Bechtolsheim]], co-founder of [[Sun Microsystems]].
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Google's first office was a rented garage in [[Menlo Park, California]], where the team worked on refining their search engine. The company's breakthrough came with the introduction of the [[PageRank]] algorithm, which ranked web pages based on their relevance and authority. This innovation set Google apart from competitors like [[Yahoo!]] and [[AltaVista]], leading to rapid adoption by users.
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=== Growth and Expansion ===
In 2000, Google launched [[Google AdWords]] (now [[Google Ads]]), an advertising platform that allowed businesses to display targeted ads alongside search results. This became the company's primary revenue source, fueling further expansion. By 2004, Google had grown significantly, prompting an [[initial public offering]] (IPO) that raised $1.67 billion and valued the company at $23 billion.


=== Early Growth ===
Throughout the 2000s, Google diversified its product portfolio, introducing services such as:
Google's first office was a rented garage in [[Menlo Park, California]]. In 1999, the company moved to [[Mountain View, California]], where it established its headquarters, later known as the [[Googleplex]]. The company quickly gained traction due to its superior search algorithm and minimalist user interface. By 2000, Google had become the world's largest search engine, handling more than one billion searches per day.
* [[Gmail]] (2004)
* [[Google Maps]] (2005)
* [[Google Chrome]] (2008)
* [[Android (operating system)|Android]] (acquired in 2005, first commercial release in 2008)


=== Expansion and Diversification ===
The company also expanded its infrastructure, building data centers worldwide to support its growing user base. In 2006, Google acquired [[YouTube]], the leading online video platform, for $1.65 billion, further solidifying its dominance in digital media.
Throughout the 2000s, Google expanded its product lineup beyond search. Key milestones included:
* The launch of [[Google AdWords]] (now [[Google Ads]]) in 2000, introducing a pay-per-click advertising model.
* The introduction of [[Gmail]] in 2004, offering unprecedented storage capacity for email.
* The acquisition of [[YouTube]] in 2006, solidifying Google's presence in online video.
* The release of the [[Android (operating system)|Android]] mobile OS in 2008, which later became the dominant smartphone platform globally.


=== Formation of Alphabet Inc. ===
=== Formation of Alphabet Inc. ===
In 2015, Google underwent a major corporate restructuring, forming [[Alphabet Inc.]] as its parent company. This reorganization separated Google's core businesses (such as search, advertising, and YouTube) from its more experimental ventures (like [[Waymo]] and [[Verily]]). [[Sundar Pichai]] became the CEO of Google, while Larry Page and Sergey Brin assumed leadership roles at Alphabet.
In 2015, Google underwent a major corporate restructuring, forming [[Alphabet Inc.]] as its parent company. This move separated Google's core internet services from its more experimental ventures, such as [[Waymo]] (self-driving cars) and [[Verily]] (life sciences). [[Sundar Pichai]] became CEO of Google, while Larry Page and Sergey Brin assumed leadership roles at Alphabet.


== Products and Services ==
== Products and Services ==
Google offers a wide range of products and services, spanning multiple industries. Below are some of its most notable offerings:
Google offers a vast array of products and services, many of which are integrated into its ecosystem. Below are some of the most notable offerings:
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=== Search Engine ===
Google's flagship product is its [[web search engine]], which processes over 5.6 billion searches per day (as of 2023). The search engine employs advanced algorithms, including [[machine learning]] and [[natural language processing]], to deliver relevant results.


=== Advertising ===
=== Search and Advertising ===
Google's primary revenue source is its advertising platform, [[Google Ads]]. The company also operates [[Google AdSense]], allowing publishers to monetize their websites through targeted ads. Google's dominance in digital advertising has made it one of the most profitable companies in the world.
* '''[[Google Search]]''': The company's flagship product, handling over 90% of global search queries as of 2023.
* '''[[Google Ads]]''': An online advertising platform that generates the majority of Google's revenue.
* '''[[Google Analytics]]''': A web analytics service used by businesses to track website traffic and user behavior.


=== Cloud Computing ===
=== Cloud Computing ===
[[Google Cloud Platform]] (GCP) provides cloud infrastructure, data analytics, and AI services to businesses. Competing with [[Amazon Web Services]] (AWS) and [[Microsoft Azure]], GCP offers tools like [[Google Workspace]] (formerly G Suite) for productivity and collaboration.
* '''[[Google Cloud Platform]]''': A suite of cloud computing services, including infrastructure, machine learning, and data storage.
* '''[[Google Workspace]]''': A collection of productivity tools, such as [[Google Docs]], [[Google Sheets]], and [[Google Meet]].


=== Hardware ===
=== Hardware ===
Google has ventured into hardware with products such as:
* '''[[Pixel (smartphone)|Pixel]]''': A line of smartphones running the Android operating system.
* [[Pixel (smartphone)|Pixel]] smartphones
* '''[[Google Nest]]''': Smart home devices, including thermostats and speakers.
* [[Google Nest]] smart home devices
* '''[[Chromecast]]''': A media streaming device.
* [[Chromecast]] streaming devices
* [[Google Pixelbook]] laptops
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=== Software ===
Key software products include:
* [[Google Chrome]] (the world's most popular web browser)
* [[Android (operating system)|Android]] (the leading mobile OS)
* [[Google Drive]] (cloud storage and file synchronization)
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=== Artificial Intelligence ===
Google is a leader in [[artificial intelligence]] (AI), with projects like:
* [[Google Assistant]] (a voice-activated AI assistant)
* [[DeepMind]] (an AI research lab acquired in 2014)
* [[TensorFlow]] (an open-source machine learning framework)


== Business Model ==
=== Software and Operating Systems ===
Google's business model revolves primarily around advertising, which accounts for over 80% of its revenue. The company also generates income through cloud services, hardware sales, and software subscriptions. Key aspects of its business strategy include:
* '''[[Android (operating system)|Android]]''': The world's most popular mobile operating system, used by billions of devices.
* '''Advertising Dominance''': Google's search and display ads leverage user data to deliver highly targeted advertisements.
* '''[[ChromeOS]]''': A lightweight operating system designed for [[Chromebook]] laptops.
* '''Freemium Services''': Many Google products (e.g., Gmail, Google Drive) are free for basic use, with premium tiers offering additional features.
* '''[[Google Chrome]]''': The dominant web browser, with a market share exceeding 60% as of 2023.
* '''Open-Source Contributions''': Google supports open-source projects like Android and TensorFlow to foster developer ecosystems.


== Criticism and Controversies ==
== Criticism and Controversies ==
Google has faced scrutiny over various issues, including:
Google has faced significant scrutiny over its business practices, privacy policies, and market dominance. Some of the most notable controversies include:
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=== Privacy Concerns ===
Critics argue that Google collects excessive user data, raising concerns about surveillance and data misuse. High-profile cases include:
* The [[Google Street View privacy concerns|Street View Wi-Fi scandal]] (2010), where Google inadvertently collected personal data from unsecured networks.
* Fines from the [[European Union]] under the [[General Data Protection Regulation]] (GDPR) for insufficient transparency in data practices.


=== Antitrust Issues ===
=== Antitrust Issues ===
Google has been accused of anti-competitive behavior, particularly in:
Google has been the subject of multiple antitrust investigations, particularly in the [[European Union]] and the [[United States]]. In 2018, the [[European Commission]] fined Google €4.34 billion for abusing its dominance in the Android market by pre-installing Google apps on devices.<ref>{{cite web |url=https://ec.europa.eu/commission/presscorner/detail/en/IP_18_4581 |title=Antitrust: Commission fines Google €4.34 billion for illegal practices regarding Android mobile devices |publisher=European Commission |date=July 18, 2018}}</ref> Similar cases have been brought by the [[U.S. Department of Justice]], alleging anti-competitive behavior in search and advertising.
* Search engine dominance (favoring its own services in search results)
* Android licensing practices (allegedly forcing manufacturers to pre-install Google apps)
* Digital advertising monopolization (facing lawsuits from the [[U.S. Department of Justice]])


=== Labor and Workplace Culture ===
=== Privacy Concerns ===
Google has faced internal disputes over:
Google's data collection practices have drawn criticism from privacy advocates. In 2019, the company was fined $170 million by the [[Federal Trade Commission]] for violating children's privacy laws on YouTube.<ref>{{cite web |url=https://www.ftc.gov/news-events/news/press-releases/2019/09/google-youtube-will-pay-record-170-million-alleged-violations |title=Google and YouTube Will Pay Record $170 Million for Alleged Violations of Children’s Privacy Law |publisher=FTC |date=September 4, 2019}}</ref> Other concerns include the tracking of user locations and the use of personal data for targeted advertising.
* Employee protests against military contracts (e.g., [[Project Maven]])
* Allegations of workplace discrimination and retaliation
* Controversial dismissals of AI ethics researchers (e.g., [[Timnit Gebru]])


== Global Presence ==
=== Censorship and Ethical Concerns ===
Google operates in nearly every country, with significant offices in:
Google has been accused of complying with censorship requests from authoritarian governments, such as in [[China]], where it operated a filtered search engine ([[Google China]]) until 2010. The company has also faced backlash over its work with the [[U.S. military]] and its handling of employee protests related to ethical issues.
* [[United States]] (Headquarters in Mountain View, California)
* [[European Union]] (Dublin, Ireland, serves as its European HQ)
* [[Asia-Pacific]] (Major offices in Singapore, Tokyo, and Bengaluru)
* [[Latin America]] (SΓ£o Paulo, Brazil, as a key regional hub)


The company employs over 150,000 people worldwide (as of 2023) and supports numerous local initiatives, such as digital literacy programs and startup incubators.
== Influence and Impact ==
Google has profoundly shaped the internet and modern technology. Its search engine revolutionized information retrieval, while products like Android and Chrome have become ubiquitous. The company's innovations in [[artificial intelligence]] (e.g., [[Google DeepMind|DeepMind]] and [[Google Bard]]) continue to push the boundaries of machine learning.


== Influence and Impact ==
Google's open-source contributions, such as the [[Chromium]] browser engine and the [[Kubernetes]] container orchestration system, have had a lasting impact on software development. Additionally, its philanthropic arm, [[Google.org]], supports initiatives in education, crisis response, and environmental sustainability.
Google has profoundly shaped the internet and modern technology through:
* '''Search Revolution''': Making information universally accessible.
* '''Mobile Computing''': Android powers over 70% of smartphones globally.
* '''Open Standards''': Promoting open web technologies like [[HTTP/2]] and [[WebP]].
* '''AI Advancements''': Pioneering breakthroughs in machine learning and natural language processing.


== See Also ==
== See also ==
* [[Alphabet Inc.]]
* [[Alphabet Inc.]]
* [[History of Google]]
* [[History of Google]]
* [[List of Google products]]
* [[List of Google products]]
* [[Google search algorithm]]
* [[Google antitrust cases]]
* [[Criticism of Google]]
* [[Comparison of web search engines]]


== References ==
== References ==
<references />
<references />
This article provides a comprehensive overview of Google, covering its history, products, business model, controversies, and global influence. The structure adheres to Wikipedia's encyclopedic style while maintaining readability for a general audience. Additional subsections or tables could be added for further detail (e.g., financial performance, acquisitions timeline).


[[Category:Internet companies of the United States]]
[[Category:Internet companies of the United States]]
[[Category:Technology companies of the United States]]
[[Category:Technology companies of the United States]]
[[Category:Alphabet Inc.]]
[[Category:Search engines]]

Revision as of 05:48, 6 July 2025

Introduction

Google is a multinational technology company specializing in Internet-related services and products. Founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, Google has grown to become one of the most influential companies in the world. The company is best known for its search engine, which processes billions of queries daily, but it also offers a wide range of products, including cloud computing, productivity software, mobile operating systems, and advertising technologies. Google is a subsidiary of Alphabet Inc., a holding company created in 2015 to better manage its diverse business interests.

Google's mission statement, "to organize the world's information and make it universally accessible and useful," reflects its broad ambitions in technology and data management. The company has played a pivotal role in shaping the modern internet, from pioneering advancements in machine learning to developing open-source software like Chromium and TensorFlow. With offices in over 50 countries and a workforce exceeding 150,000 employees, Google continues to expand its influence across multiple industries.

History

Founding and Early Years

Google traces its origins to a research project by Larry Page and Sergey Brin in 1996. Their work focused on developing a more efficient web search algorithm, which they initially named "BackRub" due to its reliance on backlink analysis. By 1997, they renamed the project "Google," a play on the word "googol," representing the vast amount of data they aimed to index. The domain name "google.com" was registered on September 15, 1997, and the company was officially incorporated on September 4, 1998, with an initial investment of $100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems.

Google's first office was a rented garage in Menlo Park, California, where the team worked on refining their search engine. The company's breakthrough came with the introduction of the PageRank algorithm, which ranked web pages based on their relevance and authority. This innovation set Google apart from competitors like Yahoo! and AltaVista, leading to rapid adoption by users.

Growth and Expansion

In 2000, Google launched Google AdWords (now Google Ads), an advertising platform that allowed businesses to display targeted ads alongside search results. This became the company's primary revenue source, fueling further expansion. By 2004, Google had grown significantly, prompting an initial public offering (IPO) that raised $1.67 billion and valued the company at $23 billion.

Throughout the 2000s, Google diversified its product portfolio, introducing services such as:

The company also expanded its infrastructure, building data centers worldwide to support its growing user base. In 2006, Google acquired YouTube, the leading online video platform, for $1.65 billion, further solidifying its dominance in digital media.

Formation of Alphabet Inc.

In 2015, Google underwent a major corporate restructuring, forming Alphabet Inc. as its parent company. This move separated Google's core internet services from its more experimental ventures, such as Waymo (self-driving cars) and Verily (life sciences). Sundar Pichai became CEO of Google, while Larry Page and Sergey Brin assumed leadership roles at Alphabet.

Products and Services

Google offers a vast array of products and services, many of which are integrated into its ecosystem. Below are some of the most notable offerings:

Search and Advertising

  • Google Search: The company's flagship product, handling over 90% of global search queries as of 2023.
  • Google Ads: An online advertising platform that generates the majority of Google's revenue.
  • Google Analytics: A web analytics service used by businesses to track website traffic and user behavior.

Cloud Computing

Hardware

  • Pixel: A line of smartphones running the Android operating system.
  • Google Nest: Smart home devices, including thermostats and speakers.
  • Chromecast: A media streaming device.

Software and Operating Systems

  • Android: The world's most popular mobile operating system, used by billions of devices.
  • ChromeOS: A lightweight operating system designed for Chromebook laptops.
  • Google Chrome: The dominant web browser, with a market share exceeding 60% as of 2023.

Criticism and Controversies

Google has faced significant scrutiny over its business practices, privacy policies, and market dominance. Some of the most notable controversies include:

Antitrust Issues

Google has been the subject of multiple antitrust investigations, particularly in the European Union and the United States. In 2018, the European Commission fined Google €4.34 billion for abusing its dominance in the Android market by pre-installing Google apps on devices.<ref>Template:Cite web</ref> Similar cases have been brought by the U.S. Department of Justice, alleging anti-competitive behavior in search and advertising.

Privacy Concerns

Google's data collection practices have drawn criticism from privacy advocates. In 2019, the company was fined $170 million by the Federal Trade Commission for violating children's privacy laws on YouTube.<ref>Template:Cite web</ref> Other concerns include the tracking of user locations and the use of personal data for targeted advertising.

Censorship and Ethical Concerns

Google has been accused of complying with censorship requests from authoritarian governments, such as in China, where it operated a filtered search engine (Google China) until 2010. The company has also faced backlash over its work with the U.S. military and its handling of employee protests related to ethical issues.

Influence and Impact

Google has profoundly shaped the internet and modern technology. Its search engine revolutionized information retrieval, while products like Android and Chrome have become ubiquitous. The company's innovations in artificial intelligence (e.g., DeepMind and Google Bard) continue to push the boundaries of machine learning.

Google's open-source contributions, such as the Chromium browser engine and the Kubernetes container orchestration system, have had a lasting impact on software development. Additionally, its philanthropic arm, Google.org, supports initiatives in education, crisis response, and environmental sustainability.

See also

References

<references />