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'''Google''' is a multinational technology company specializing in Internet-related services and products, including online advertising, search engine technology, cloud computing, software, and hardware. Founded in 1998 by [[Larry Page]] and [[Sergey Brin]] while they were Ph.D. students at [[Stanford University]], Google has grown to become one of the most influential companies in the world. It is a subsidiary of [[Alphabet Inc.]], its parent company since 2015.
{{Infobox company
| name = Google LLC
| logo = [[File:Google logo.png|200px]]
| caption = Google's logo since 2015
| type = [[Subsidiary]]
| foundation = {{start date and age|1998|09|04}}
| founders = [[Larry Page]] and [[Sergey Brin]]
| location = [[Mountain View, California]], U.S.
| industry = [[Internet]], [[Cloud computing]], [[Artificial intelligence]], [[Advertising]]
| products = [[Google Search]], [[Google Chrome]], [[Android (operating system)|Android]], [[Google Cloud]], [[YouTube]], [[Google Ads]], [[Google Maps]], [[Gmail]]
| revenue = {{US$|279.8 billion}} (2023)
| num_employees = 190,234 (2023)
| parent = [[Alphabet Inc.]]
| website = {{URL|https://www.google.com}}
}}
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'''Google LLC''' is an American [[multinational corporation]] specializing in [[Internet]]-related services and products, including [[online advertising]], [[search engine]] technology, [[cloud computing]], [[software]], and [[hardware]]. Founded in 1998 by [[Larry Page]] and [[Sergey Brin]] while they were [[Ph.D.]] students at [[Stanford University]], Google has grown to become one of the most influential technology companies in the world. It is a subsidiary of [[Alphabet Inc.]], which was created in 2015 to serve as Google's parent company. Google's headquarters, known as the [[Googleplex]], is located in [[Mountain View, California]].


== History ==
== History ==
Google's origins trace back to a research project by Larry Page and Sergey Brin in 1996. Initially named "BackRub," the project aimed to develop a more effective way to rank web pages by analyzing backlinks. By 1998, the duo had refined their algorithm, which they renamed "PageRank," and incorporated Google as a private company on September 4, 1998.
=== Founding and early years ===
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Google was founded on September 4, 1998, by [[Larry Page]] and [[Sergey Brin]], who developed a [[search algorithm]] called [[PageRank]] while studying at [[Stanford University]]. The algorithm analyzed the relationships between websites to determine their relevance, a significant improvement over existing search engines at the time. Initially named "BackRub," the project was later renamed "Google," a play on the word "[[googol]]" (the number 1 followed by 100 zeros), reflecting the company's mission to organize the world's information.
=== Early Growth (1998–2004) ===
Google's first office was a rented garage in [[Menlo Park, California]]. The company quickly gained attention for its minimalist design and superior search results compared to competitors like [[Yahoo!]] and [[AltaVista]]. In 2000, Google launched [[Google AdWords]], an advertising platform that would later become its primary revenue source.


=== IPO and Expansion (2004–2010) ===
Google's first office was a rented garage in [[Menlo Park, California]], owned by [[Susan Wojcicki]], who later became the CEO of [[YouTube]]. The company received its first major funding of $100,000 from [[Andy Bechtolsheim]], co-founder of [[Sun Microsystems]].
Google went public on August 19, 2004, with an initial public offering (IPO) that raised $1.67 billion. The company expanded rapidly, acquiring [[YouTube]] in 2006 and launching the [[Android (operating system)|Android]] mobile operating system in 2008. By 2010, Google had become a dominant force in Internet services, with products like [[Google Maps]], [[Google Docs]], and [[Google Chrome]].


=== Alphabet Inc. and Modern Era (2015–Present) ===
=== Growth and expansion ===
In 2015, Google underwent a major restructuring, forming [[Alphabet Inc.]] as its parent company to better manage its diverse ventures. Under Alphabet, Google continues to focus on core services while other subsidiaries handle projects like [[Waymo]] (self-driving cars) and [[Verily]] (life sciences).
In 2000, Google launched [[Google AdWords]] (now [[Google Ads]]), an advertising platform that allowed businesses to display ads alongside search results. This became a major revenue source. The same year, Google introduced the [[Google Toolbar]], which integrated its search engine into [[web browsers]].


== Products and Services ==
Google expanded rapidly in the early 2000s, acquiring companies like [[Deja News]] (which led to the creation of [[Google Groups]]) and launching new products such as [[Google Images]] (2001) and [[Google News]] (2002). In 2004, Google held its [[initial public offering]] (IPO), raising $1.67 billion and valuing the company at $23 billion.
Google offers a wide range of products and services, many of which are free to users and supported by advertising revenue.


=== Search Engine ===
=== Alphabet Inc. and restructuring ===
Google's flagship product is its [[search engine]], which processes over 3.5 billion searches per day. The search engine uses complex algorithms, including [[PageRank]], to deliver relevant results.
In 2015, Google underwent a major restructuring, creating [[Alphabet Inc.]] as its parent company. This move allowed Google to focus on its core businesses (search, advertising, and consumer products) while other ventures (such as [[Waymo]], [[Verily]], and [[DeepMind]]) operated as separate subsidiaries under Alphabet.


=== Advertising ===
== Products and services ==
Google's advertising platforms, [[Google Ads]] and [[Google AdSense]], generate the majority of its revenue. These systems allow businesses to display targeted ads based on user behavior and search queries.
Google offers a wide range of products and services, including:


=== Cloud Computing ===
=== Search and advertising ===
[[Google Cloud Platform]] (GCP) provides cloud computing services, including infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS). GCP competes with [[Amazon Web Services]] (AWS) and [[Microsoft Azure]].
* [[Google Search]] – The company's flagship product, handling billions of queries daily.
* [[Google Ads]] – An online advertising platform that generates most of Google's revenue.
* [[Google AdSense]] – A program allowing publishers to display targeted ads on their websites.


=== Hardware ===
=== Cloud computing ===
Google manufactures hardware products such as:
* [[Google Cloud]] – A suite of cloud computing services, including [[Google Cloud Platform]] (GCP) and [[Google Workspace]] (formerly G Suite).
* [[Pixel (smartphone)|Pixel smartphones]]
* [[Google Drive]] – A file storage and synchronization service.
* [[Google Nest|Nest smart home devices]]
* [[Chromecast]] streaming devices
* [[Google Pixelbook|Pixelbook laptops]]


=== Software ===
=== Software ===
Google develops several widely used software applications, including:
* [[Android (operating system)|Android]] – The world's most popular [[mobile operating system]].
* [[Google Chrome]] (web browser)
* [[Google Chrome]] – A leading [[web browser]] and the foundation of [[ChromeOS]].
* [[Android (operating system)|Android]] (mobile OS)
* [[Gmail]] – A free email service with over 1.5 billion users.
* [[Google Workspace]] (productivity suite)
* [[Google Maps]] – A web mapping and navigation platform.


== Business Model ==
=== Hardware ===
Google's primary revenue source is advertising, which accounted for over 80% of its total revenue in 2022. The company also earns income from cloud services, hardware sales, and app purchases on the [[Google Play Store]].
* [[Pixel (smartphone)|Pixel]] – A line of smartphones and tablets.
* [[Google Nest]] – Smart home devices, including thermostats and speakers.
* [[Chromecast]] – A media streaming device.


=== Advertising ===
=== Other services ===
Google's advertising model relies on:
* [[YouTube]] – Acquired in 2006, it is the largest video-sharing platform globally.
* [[Pay-per-click]] (PPC) pricing
* [[Google Play]] – A digital distribution service for apps, books, and media.
* Real-time bidding (RTB) through [[Google Ad Manager]]
* [[Google Assistant]] – A virtual assistant powered by [[artificial intelligence]].
* Data analytics to target ads effectively


=== Diversification ===
== Corporate structure and culture ==
To reduce reliance on advertising, Google has invested in:
Google operates under [[Alphabet Inc.]], with [[Sundar Pichai]] serving as CEO since 2015. The company is known for its unique corporate culture, emphasizing innovation, employee perks, and a relaxed work environment. Google's offices feature amenities such as free meals, fitness centers, and recreational spaces.
* [[Google Cloud]] enterprise solutions
* Subscription services like [[YouTube Premium]]
* AI and machine learning research


== Criticism and Controversies ==
The company's motto, "[[Don't be evil]]" (later revised to "Do the right thing"), reflected its early commitment to ethical business practices. However, this has been a subject of controversy as Google has faced scrutiny over privacy, antitrust, and labor issues.
Google has faced significant criticism over privacy, antitrust issues, and labor practices.


=== Privacy Concerns ===
== Criticism and controversies ==
Critics argue that Google collects excessive user data through services like [[Google Analytics]] and [[Google Location History]]. The company has been fined multiple times under regulations like the [[General Data Protection Regulation]] (GDPR).
Google has faced numerous criticisms, including:


=== Antitrust Issues ===
=== Privacy concerns ===
Google has been accused of monopolistic practices, particularly in:
Google has been accused of collecting excessive user data through its services. In 2019, the company was fined €50 million by France's data protection authority for violating the [[General Data Protection Regulation]] (GDPR).
* Search engine dominance (e.g., favoring its own services in results)
* Android licensing restrictions (e.g., requiring pre-installed Google apps)


=== Labor and Ethics ===
=== Antitrust issues ===
Google has faced backlash over:
Google has faced multiple [[antitrust]] investigations, particularly regarding its dominance in search and advertising. In 2020, the [[U.S. Department of Justice]] filed a lawsuit accusing Google of maintaining an illegal monopoly in search.
* Employee protests against military contracts (e.g., [[Project Maven]])
* Allegations of workplace discrimination and union-busting


== Global Presence ==
=== Labor and ethics ===
Google operates in over 50 countries, with major offices in:
Google has been criticized for its handling of employee protests, including the 2018 walkout over sexual harassment policies. The company has also faced backlash over its work with the U.S. military ([[Project Maven]]) and its operations in China ([[Project Dragonfly]]).
* [[Mountain View, California]] (headquarters)
* [[Dublin, Ireland]] (European headquarters)
* [[Bangalore, India]] (large engineering hub)


=== Data Centers ===
== Influence and impact ==
Google maintains a global network of [[data centers]] to support its services. These facilities are designed for energy efficiency and run on renewable energy where possible.
Google has profoundly shaped the internet and modern technology. Its search engine revolutionized information access, while products like [[Android]] and [[YouTube]] have become integral to daily life. Google's innovations in [[machine learning]] and [[artificial intelligence]] (e.g., [[Google DeepMind|DeepMind]]'s [[AlphaFold]]) have advanced scientific research.


== Influence and Impact ==
The company's advertising model has transformed digital marketing, and its open-source projects (e.g., [[Chromium (web browser)|Chromium]], [[TensorFlow]]) have fostered global collaboration in software development.
Google has profoundly shaped the Internet and modern technology.


=== Technological Innovations ===
== See also ==
Key innovations include:
* [[MapReduce]] (a programming model for big data)
* [[TensorFlow]] (an open-source machine learning framework)
* [[Google Brain]] (AI research division)
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=== Cultural Impact ===
Google's name has become synonymous with Internet search (e.g., "to google something"). The company's "[[Don't be evil]]" motto, though later deprecated, reflected its early ethos.
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== See Also ==
* [[Alphabet Inc.]]
* [[Alphabet Inc.]]
* [[History of Google]]
* [[History of Google]]
* [[List of Google products]]
* [[List of Google products]]
* [[Criticism of Google]]
* [[Google Doodle]]
* [[Google LLC v. Oracle America, Inc.]]
* [[Google X]]


== References ==
== References ==
{{Reflist|2}}
{{Reflist|30em}}
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== External links ==
* {{Official website|https://www.google.com}}
* [https://about.google/ Google About]
* [https://abc.xyz/ Alphabet Inc.]


[[Category:Internet companies of the United States]]
[[Category:Internet companies]]
[[Category:Technology companies of the United States]]
[[Category:Technology companies]]
[[Category:Web search engines]]
[[Category:Search engines]]

Latest revision as of 06:04, 6 July 2025

Template:Infobox company

Google LLC is an American multinational corporation specializing in Internet-related services and products, including online advertising, search engine technology, cloud computing, software, and hardware. Founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, Google has grown to become one of the most influential technology companies in the world. It is a subsidiary of Alphabet Inc., which was created in 2015 to serve as Google's parent company. Google's headquarters, known as the Googleplex, is located in Mountain View, California.

History

Founding and early years

Google was founded on September 4, 1998, by Larry Page and Sergey Brin, who developed a search algorithm called PageRank while studying at Stanford University. The algorithm analyzed the relationships between websites to determine their relevance, a significant improvement over existing search engines at the time. Initially named "BackRub," the project was later renamed "Google," a play on the word "googol" (the number 1 followed by 100 zeros), reflecting the company's mission to organize the world's information.

Google's first office was a rented garage in Menlo Park, California, owned by Susan Wojcicki, who later became the CEO of YouTube. The company received its first major funding of $100,000 from Andy Bechtolsheim, co-founder of Sun Microsystems.

Growth and expansion

In 2000, Google launched Google AdWords (now Google Ads), an advertising platform that allowed businesses to display ads alongside search results. This became a major revenue source. The same year, Google introduced the Google Toolbar, which integrated its search engine into web browsers.

Google expanded rapidly in the early 2000s, acquiring companies like Deja News (which led to the creation of Google Groups) and launching new products such as Google Images (2001) and Google News (2002). In 2004, Google held its initial public offering (IPO), raising $1.67 billion and valuing the company at $23 billion.

Alphabet Inc. and restructuring

In 2015, Google underwent a major restructuring, creating Alphabet Inc. as its parent company. This move allowed Google to focus on its core businesses (search, advertising, and consumer products) while other ventures (such as Waymo, Verily, and DeepMind) operated as separate subsidiaries under Alphabet.

Products and services

Google offers a wide range of products and services, including:

Search and advertising

  • Google Search – The company's flagship product, handling billions of queries daily.
  • Google Ads – An online advertising platform that generates most of Google's revenue.
  • Google AdSense – A program allowing publishers to display targeted ads on their websites.

Cloud computing

Software

Hardware

  • Pixel – A line of smartphones and tablets.
  • Google Nest – Smart home devices, including thermostats and speakers.
  • Chromecast – A media streaming device.

Other services

Corporate structure and culture

Google operates under Alphabet Inc., with Sundar Pichai serving as CEO since 2015. The company is known for its unique corporate culture, emphasizing innovation, employee perks, and a relaxed work environment. Google's offices feature amenities such as free meals, fitness centers, and recreational spaces.

The company's motto, "Don't be evil" (later revised to "Do the right thing"), reflected its early commitment to ethical business practices. However, this has been a subject of controversy as Google has faced scrutiny over privacy, antitrust, and labor issues.

Criticism and controversies

Google has faced numerous criticisms, including:

Privacy concerns

Google has been accused of collecting excessive user data through its services. In 2019, the company was fined €50 million by France's data protection authority for violating the General Data Protection Regulation (GDPR).

Antitrust issues

Google has faced multiple antitrust investigations, particularly regarding its dominance in search and advertising. In 2020, the U.S. Department of Justice filed a lawsuit accusing Google of maintaining an illegal monopoly in search.

Labor and ethics

Google has been criticized for its handling of employee protests, including the 2018 walkout over sexual harassment policies. The company has also faced backlash over its work with the U.S. military (Project Maven) and its operations in China (Project Dragonfly).

Influence and impact

Google has profoundly shaped the internet and modern technology. Its search engine revolutionized information access, while products like Android and YouTube have become integral to daily life. Google's innovations in machine learning and artificial intelligence (e.g., DeepMind's AlphaFold) have advanced scientific research.

The company's advertising model has transformed digital marketing, and its open-source projects (e.g., Chromium, TensorFlow) have fostered global collaboration in software development.

See also

References

Template:Reflist