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'''Google''' is an American multinational technology company specializing in [[Internet]]-related services and products, including [[online advertising]], [[search engine]] technology, [[cloud computing]], [[software]], and [[hardware]]. Founded in 1998 by [[Larry Page]] and [[Sergey Brin]] while they were [[Ph.D.]] students at [[Stanford University]], Google has grown to become one of the most influential companies in the world. The company is a subsidiary of [[Alphabet Inc.]], a holding company formed in 2015 to oversee Google and its various subsidiaries.<ref>{{cite web |title=About Google |url=https://about.google/ |publisher=Google |access-date=2023-10-10}}</ref>
{{Infobox company
| name = Google LLC
| logo = [[File:Google logo.png|200px]]
| caption = Google's logo since 2015
| type = [[Subsidiary]]
| foundation = {{start date and age|1998|09|04}}
| founders = [[Larry Page]] and [[Sergey Brin]]
| location = [[Mountain View, California]], U.S.
| industry = [[Internet]], [[Cloud computing]], [[Artificial intelligence]], [[Advertising]]
| products = [[Google Search]], [[Google Chrome]], [[Android (operating system)|Android]], [[Google Cloud]], [[YouTube]], [[Google Ads]], [[Google Maps]], [[Gmail]]
| revenue = {{US$|279.8 billion}} (2023)
| num_employees = 190,234 (2023)
| parent = [[Alphabet Inc.]]
| website = {{URL|https://www.google.com}}
}}
 
'''Google LLC''' is an American [[multinational corporation]] specializing in [[Internet]]-related services and products, including [[online advertising]], [[search engine]] technology, [[cloud computing]], [[software]], and [[hardware]]. Founded in 1998 by [[Larry Page]] and [[Sergey Brin]] while they were [[Ph.D.]] students at [[Stanford University]], Google has grown to become one of the most influential technology companies in the world. It is a subsidiary of [[Alphabet Inc.]], which was created in 2015 to serve as Google's parent company. Google's headquarters, known as the [[Googleplex]], is located in [[Mountain View, California]].


== History ==
== History ==
=== Founding and Early Years ===
=== Founding and early years ===
Google was officially founded on September 4, 1998, by Larry Page and Sergey Brin, who developed a [[search algorithm]] called [[PageRank]] while studying at Stanford University. The algorithm analyzed the relationships between websites to determine their importance, providing more relevant search results than existing methods. The domain name "google.com" was registered on September 15, 1997, and the company was incorporated in a friend's garage in [[Menlo Park, California]].<ref>{{cite book |last=Page |first=Larry |title=The Google Story |year=2005 |publisher=Delacorte Press |isbn=978-0-553-80457-7}}</ref>
Google was founded on September 4, 1998, by [[Larry Page]] and [[Sergey Brin]], who developed a [[search algorithm]] called [[PageRank]] while studying at [[Stanford University]]. The algorithm analyzed the relationships between websites to determine their relevance, a significant improvement over existing search engines at the time. Initially named "BackRub," the project was later renamed "Google," a play on the word "[[googol]]" (the number 1 followed by 100 zeros), reflecting the company's mission to organize the world's information.
 
Google's first office was a rented garage in [[Menlo Park, California]], owned by [[Susan Wojcicki]], who later became the CEO of [[YouTube]]. The company received its first major funding of $100,000 from [[Andy Bechtolsheim]], co-founder of [[Sun Microsystems]].


=== Expansion and IPO ===
=== Growth and expansion ===
In 2000, Google launched [[Google AdWords]], an advertising platform that allowed businesses to display ads alongside search results. This became a major revenue source. The company went public in 2004 through an [[initial public offering]] (IPO), raising $1.67 billion and valuing the company at $23 billion. By 2006, Google had expanded into new areas, including [[Google Maps]], [[Google Earth]], and [[Gmail]].<ref>{{cite news |title=Google's IPO: A Look Back |url=https://www.nytimes.com/2004/08/19/business/google-s-ipo-a-look-back.html |work=The New York Times |date=2004-08-19 |access-date=2023-10-10}}</ref>
In 2000, Google launched [[Google AdWords]] (now [[Google Ads]]), an advertising platform that allowed businesses to display ads alongside search results. This became a major revenue source. The same year, Google introduced the [[Google Toolbar]], which integrated its search engine into [[web browsers]].


=== Formation of Alphabet Inc. ===
Google expanded rapidly in the early 2000s, acquiring companies like [[Deja News]] (which led to the creation of [[Google Groups]]) and launching new products such as [[Google Images]] (2001) and [[Google News]] (2002). In 2004, Google held its [[initial public offering]] (IPO), raising $1.67 billion and valuing the company at $23 billion.
In 2015, Google reorganized under a new holding company, Alphabet Inc., to separate its core internet business from newer ventures like [[Waymo]] (self-driving cars) and [[Verily]] (life sciences). Sundar Pichai became CEO of Google, while Larry Page and Sergey Brin took leadership roles at Alphabet.<ref>{{cite web |title=Google to Reorganize Under New Holding Company, Alphabet |url=https://www.wsj.com/articles/google-to-reorganize-under-new-holding-company-alphabet-1438897225 |work=The Wall Street Journal |date=2015-08-10 |access-date=2023-10-10}}</ref>


== Products and Services ==
=== Alphabet Inc. and restructuring ===
Google offers a wide range of products and services, many of which are free to users but supported by advertising revenue.
In 2015, Google underwent a major restructuring, creating [[Alphabet Inc.]] as its parent company. This move allowed Google to focus on its core businesses (search, advertising, and consumer products) while other ventures (such as [[Waymo]], [[Verily]], and [[DeepMind]]) operated as separate subsidiaries under Alphabet.


=== Search Engine ===
== Products and services ==
Google's flagship product is its [[search engine]], which processes billions of queries daily. The search engine uses advanced algorithms, including [[machine learning]] and [[natural language processing]], to deliver relevant results.<ref>{{cite web |title=How Search Works |url=https://www.google.com/search/howsearchworks/ |publisher=Google |access-date=2023-10-10}}</ref>
Google offers a wide range of products and services, including:


=== Advertising ===
=== Search and advertising ===
Google's primary revenue source is its advertising platform, which includes:
* [[Google Search]] – The company's flagship product, handling billions of queries daily.
* [[Google Ads]] (formerly AdWords) Pay-per-click advertising.
* [[Google Ads]] – An online advertising platform that generates most of Google's revenue.
* [[Google AdSense]] – Allows publishers to display ads on their websites.
* [[Google AdSense]] – A program allowing publishers to display targeted ads on their websites.
* [[Google Display Network]] – A network of websites that host Google ads.


=== Cloud Computing ===
=== Cloud computing ===
[[Google Cloud Platform]] (GCP) provides cloud computing services, including:
* [[Google Cloud]] – A suite of cloud computing services, including [[Google Cloud Platform]] (GCP) and [[Google Workspace]] (formerly G Suite).
* [[Google Compute Engine]] – Infrastructure as a service (IaaS).
* [[Google Drive]] – A file storage and synchronization service.
* [[Google App Engine]] – Platform as a service (PaaS).
* [[Google Kubernetes Engine]] – Managed [[Kubernetes]] service.


=== Software ===
=== Software ===
Google develops several widely used software products:
* [[Android (operating system)|Android]] – The world's most popular [[mobile operating system]].
* [[Android (operating system)|Android]] – The world's most popular mobile operating system.
* [[Google Chrome]] – A leading [[web browser]] and the foundation of [[ChromeOS]].
* [[Chrome (web browser)|Chrome]] – A leading web browser.
* [[Gmail]] – A free email service with over 1.5 billion users.
* [[Google Workspace]] – A suite of productivity tools (formerly G Suite).
* [[Google Maps]] – A web mapping and navigation platform.


=== Hardware ===
=== Hardware ===
Google has expanded into hardware with products such as:
* [[Pixel (smartphone)|Pixel]] – A line of smartphones and tablets.
* [[Pixel (smartphone)|Pixel]] smartphones.
* [[Google Nest]] – Smart home devices, including thermostats and speakers.
* [[Google Nest]] smart home devices.
* [[Chromecast]] – A media streaming device.
* [[Chromecast]] streaming devices.
 
=== Other services ===
* [[YouTube]] – Acquired in 2006, it is the largest video-sharing platform globally.
* [[Google Play]] – A digital distribution service for apps, books, and media.
* [[Google Assistant]] – A virtual assistant powered by [[artificial intelligence]].


== Business Model ==
== Corporate structure and culture ==
Google's business model is primarily based on advertising, which accounts for over 80% of its revenue. The company also earns income from cloud computing, hardware sales, and subscription services like [[YouTube Premium]] and [[Google One]].<ref>{{cite web |title=Google Annual Report 2022 |url=https://abc.xyz/investor/ |publisher=Alphabet Inc. |access-date=2023-10-10}}</ref>
Google operates under [[Alphabet Inc.]], with [[Sundar Pichai]] serving as CEO since 2015. The company is known for its unique corporate culture, emphasizing innovation, employee perks, and a relaxed work environment. Google's offices feature amenities such as free meals, fitness centers, and recreational spaces.


== Criticism and Controversies ==
The company's motto, "[[Don't be evil]]" (later revised to "Do the right thing"), reflected its early commitment to ethical business practices. However, this has been a subject of controversy as Google has faced scrutiny over privacy, antitrust, and labor issues.
Google has faced numerous controversies, including:


=== Privacy Concerns ===
== Criticism and controversies ==
Critics argue that Google collects excessive user data through its services. The company has been fined by regulators, such as the [[European Union]], for violating [[General Data Protection Regulation|GDPR]] laws.<ref>{{cite news |title=Google Fined €50 Million by French Data Privacy Regulator |url=https://www.bbc.com/news/technology-47087000 |work=BBC News |date=2019-01-21 |access-date=2023-10-10}}</ref>
Google has faced numerous criticisms, including:


=== Antitrust Issues ===
=== Privacy concerns ===
Google has been accused of monopolistic practices, particularly in search and advertising. In 2020, the [[U.S. Department of Justice]] filed an antitrust lawsuit against the company.<ref>{{cite web |title=U.S. vs. Google Antitrust Case |url=https://www.justice.gov/opa/pr/justice-department-sues-monopolist-google-violating-antitrust-laws |publisher=U.S. Department of Justice |date=2020-10-20 |access-date=2023-10-10}}</ref>
Google has been accused of collecting excessive user data through its services. In 2019, the company was fined €50 million by France's data protection authority for violating the [[General Data Protection Regulation]] (GDPR).


=== Censorship and Ethical Concerns ===
=== Antitrust issues ===
Google has been criticized for complying with censorship requests in countries like [[China]] and for its involvement in military AI projects like [[Project Maven]].<ref>{{cite news |title=Google and the China Dilemma |url=https://www.nytimes.com/2018/12/17/technology/google-china-censorship.html |work=The New York Times |date=2018-12-17 |access-date=2023-10-10}}</ref>
Google has faced multiple [[antitrust]] investigations, particularly regarding its dominance in search and advertising. In 2020, the [[U.S. Department of Justice]] filed a lawsuit accusing Google of maintaining an illegal monopoly in search.


== Global Presence ==
=== Labor and ethics ===
Google operates in over 50 countries and has offices worldwide, including major hubs in:
Google has been criticized for its handling of employee protests, including the 2018 walkout over sexual harassment policies. The company has also faced backlash over its work with the U.S. military ([[Project Maven]]) and its operations in China ([[Project Dragonfly]]).
* [[Mountain View, California]] (headquarters).
* [[Dublin, Ireland]] (European headquarters).
* [[Singapore]] (Asia-Pacific hub).


The company employs over 150,000 people and supports numerous languages in its products.<ref>{{cite web |title=Google Offices |url=https://www.google.com/about/locations/ |publisher=Google |access-date=2023-10-10}}</ref>
== Influence and impact ==
Google has profoundly shaped the internet and modern technology. Its search engine revolutionized information access, while products like [[Android]] and [[YouTube]] have become integral to daily life. Google's innovations in [[machine learning]] and [[artificial intelligence]] (e.g., [[Google DeepMind|DeepMind]]'s [[AlphaFold]]) have advanced scientific research.


== Influence and Impact ==
The company's advertising model has transformed digital marketing, and its open-source projects (e.g., [[Chromium (web browser)|Chromium]], [[TensorFlow]]) have fostered global collaboration in software development.
Google has significantly shaped the internet and modern technology:
* Popularized [[PageRank]] and modern search engines.
* Accelerated the adoption of [[cloud computing]] and [[open-source software]].
* Influenced digital advertising and [[big data]] analytics.


== See Also ==
== See also ==
* [[Alphabet Inc.]]
* [[Alphabet Inc.]]
* [[History of Google]]
* [[History of Google]]
* [[List of Google products]]
* [[List of Google products]]
* [[Google Doodles]]
* [[Google Doodle]]
* [[Google X]]


== References ==
== References ==
<references />
{{Reflist|30em}}
 
== External links ==
* {{Official website|https://www.google.com}}
* [https://about.google/ Google About]
* [https://abc.xyz/ Alphabet Inc.]


[[Category:Internet companies of the United States]]
[[Category:Internet companies]]
[[Category:Technology companies of the United States]]
[[Category:Technology companies]]
[[Category:Search engines]]
[[Category:Search engines]]